On Building Tools for Creators
March 15, 2024 · 8 min
There's something deeply satisfying about building tools that help other people create.
Not just software—though that's often the medium—but systems, workflows, and frameworks that remove friction from the creative process.
The Problem with Most Tools
Most creative software falls into one of two traps:
- Too simple: They're easy to use but hit a ceiling quickly. You outgrow them.
- Too complex: They can do everything but require a PhD to operate. You give up.
The sweet spot is **progressive complexity**—tools that are simple to start but reveal depth as you need it.
What Creators Actually Need
After years of working with filmmakers, writers, and builders, I've noticed they all need the same things:
- - Fast feedback loops: See results immediately
- - Low cognitive overhead: Don't make me think about the tool
- - Room to experiment: Make it easy to try wild ideas
- - Clear constraints: Too much freedom is paralyzing
The best tools feel invisible. They get out of the way and let you focus on the work.
Building for Myself First
Every tool I build starts with my own frustration. If I'm annoyed by something repeatedly, there's probably a better way.
The key is resisting the urge to build a Swiss Army knife. Solve one problem really well before moving to the next.
The Reward
The best feeling is when someone uses something you built and it just *clicks* for them. They send you a message: "This unlocked something I've been trying to do for months."
That's why I build.